Saturday, September 5, 2009

Moleskine




I love my new little red Moleskine notebook. However, well-known artists
and writers of the past may not have used Moleskine Notebooks, as stated in their promotional copy writing, considering the company was officially registered in 1996.

"Although Moleskine srl claims their notebook has been used by well-known artists and writers, such as Picasso, Matisse, Kurakin and Hemingway, the brand Moleskine was officially registered only in 1996. Francesco Franceschi, head of Modo & Modo's marketing department, was quoted as saying, 'It's an exaggeration. It's marketing, not science. It's not the absolute truth.'"

Don't believe everything you read. Also, I don't think I will be getting my notebook back if I lose it.

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